Don't let the COVID-19 pandemic disrupt your training.

This package is result driven

TBD Pete

Whatever length you choose is fine; 12 weeks, 4 months, 12 months. You can offer specifics "you will lose this much weight in this much time" - if you are confident that they can do it. Of course, have terms and conditions specifying the requirements from the client to do so. 

These packages are appealing to clients because they are very results focused and have a clear and defined end. If they can get there quicker, they will pay more for it. You can increase your hourly rate (double it) if you can achieve the results in half the time. This is what high end trainers do.

The downsides are that you always turn clients over fairly quickly, so need new ones coming in. The upside is you make a lot per client, have less hours to work and more to spend focused on delivering an amazing service, studying and working on your business. 

These packages should be paid up front and targeted at people who are serious about transforming.

Stay consistent and committed with this package. 

TBD  Pete

How do you pay for the gym membership, rent or phone bill? People are used to direct debits or standing orders coming each month. The beauty of this is that they budget for it and it becomes a normal part of their expenses. Once it's in the budget, they will stay with you for a long time.
They've made it a long term commitment. We all know for most people, the reason they don't see the results they want is because they don't consistently do things for the long term. They go on and off the latest fad.
Plus, with a recurring payment they know the next payment is coming on a set date. They need to get their monies worth or they will lose it. They can't drag it out, miss training sessions and cancel all of the time, like they can buying sessions. How many twice per week, 10 session packages are finished in 5 weeks? It's usually 6 or 7 right? Missing sessions means inconsistency and compromised results.
Not to mention when they're buying a monthly service, X amount of sessions is one of the components, but all of the value is also part of it - the diet plans and other things that help them get results. They take this stuff more seriously because it is all part of the package.  

diet plans Included in this package. 

As easy as paying a gym membership, rent or phone bill. 

This package is result driven

TBD Pete

When you know who you are serving, what their goals, needs, wants and desires are; it's a heck of a lot easier to create a compelling offer for them. Trying to be a generalist and help everyone ends up completely watering down what you can offer and it's just not very attractive to anyone. 

Here's the process to create packages:

1. What is the outcome? 
2. What does the client need in order to achieve this outcome?
3. What does the client think they want (what do they want to buy)?
4. What can I layer in to improve client outcomes, give more value, make it a more appealing offer and not have to give up more of my time?
5. How does the user want to consume my services/how do I want to deliver my services?

Stay consistent and committed with this package. 

TBD  Pete

How do you pay for the gym membership, rent or phone bill? People are used to direct debits or standing orders coming each month. The beauty of this is that they budget for it and it becomes a normal part of their expenses. Once it's in the budget, they will stay with you for a long time.
They've made it a long term commitment. We all know for most people, the reason they don't see the results they want is because they don't consistently do things for the long term. They go on and off the latest fad.
Plus, with a recurring payment they know the next payment is coming on a set date. They need to get their monies worth or they will lose it. They can't drag it out, miss training sessions and cancel all of the time, like they can buying sessions. How many twice per week, 10 session packages are finished in 5 weeks? It's usually 6 or 7 right? Missing sessions means inconsistency and compromised results.
Not to mention when they're buying a monthly service, X amount of sessions is one of the components, but all of the value is also part of it - the diet plans and other things that help them get results. They take this stuff more seriously because it is all part of the package.  

diet plans Included in this package. 

As easy as paying a gym membership, rent or phone bill.